Developed engaging digital content to promote the Arthur Lok Jack GSB Women in Leadership initiative (2019, 2022 and 2025), highlighting inspiring stories, event details, and key messages. Crafted copy and visuals optimised for social media and web, driving awareness and audience engagement.

Led the rebranding of oDeliver, a local logistics and delivery company, to modernise its look and feel. Developed a fresh visual identity and brand voice that resonated with the target audience, enhancing market presence and customer connection.

Designed a range of product labels for Chinaz Blends that captured the brand’s unique identity and appeal. The refreshed packaging supported the company’s expansion, helping secure placement in grocery stores and wider distribution channels.

Executed targeted Meta campaigns to generate high-quality leads for an ANSA Motors Sales Representative. These efforts directly contributed to increased vehicle sales, enabling the client to consistently meet and exceed sales targets.

Developed a comprehensive competency handbook designed to up-skill Senior Managers and Executives at Guardian Group, the Caribbean’s largest financial services organisation. The handbook serves as a practical guide to leadership excellence and professional growth, supporting ongoing talent development across the company.

Led the brand refresh and relaunch for Nice Place Bar, a premier sports bar in Chaguanas, Trinidad and Tobago. Updated the visual identity and messaging to reflect a premium experience, enhancing customer appeal and market positioning in a competitive hospitality space.

Designed the impactful cover for Pearl Balgaroo’s autobiography, Dancing with the Red Devil, visually capturing her courageous journey through cancer treatment. The artwork conveys the emotional intensity of chemotherapy, helping to connect deeply with readers.

Developed and launched the Genisys Security Systems brand, including logo design, brand colors, and visual identity. Simultaneously established market awareness for Reolink, the security camera brand they authorized, positioning Genisys as the trusted distributor in the region.

Managed and optimized social media channels for Daily Essentials, a combined supermarket and pharmacy. Created engaging content, boosted community interaction, and increased brand visibility to drive foot traffic and customer loyalty.