Packaging That Drives Growth and Distribution
Chinaz Blends, a small but ambitious business, sought to enhance its product presentation to support expansion into grocery stores and wider retail distribution. The existing labels lacked the visual appeal and brand clarity needed to stand out on crowded shelves and attract new customers.

Challenges

• Creating labels that clearly communicated the brand’s unique identity and product benefits.
• Designing packaging suitable for diverse retail environments while maintaining consistency.
• Developing eye-catching visuals that would compete effectively with established brands.

Our Strategy
We designed a series of product labels that combined vibrant colours, clear typography, and brand elements reflecting Chinaz Blends’ personality and quality. The approach included:

• Emphasising product features and ingredients in an accessible, attractive way.
• Ensuring label compliance with industry standards and retailer requirements.
• Creating flexible designs adaptable to different product lines and packaging sizes.

Results Achieved
The refreshed product labels played a key role in Chinaz Blends’ successful expansion, leading to:

• Placement in multiple grocery stores and retail outlets, increasing brand reach.
• Stronger shelf presence that attracted consumer attention and boosted sales.
• Enhanced brand recognition that supported ongoing business growth and customer loyalty.