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Social Media Management
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Content Creation
Developed engaging digital content to promote the Arthur Lok Jack GSB Women in Leadership initiative (2019, 2022 and 2025), highlighting inspiring stories, event details, and key messages. Crafted copy and visuals optimised for social media and web, driving awareness and audience engagement.
Rebranding
Led the rebranding of oDeliver, a local logistics and delivery company, to modernise its look and feel. Developed a fresh visual identity and brand voice that resonated with the target audience, enhancing market presence and customer connection.
Lead Generation
Executed targeted Meta campaigns to generate high-quality leads for an ANSA Motors Sales Representative. These efforts directly contributed to increased vehicle sales, enabling the client to consistently meet and exceed sales targets.
Brand Refresh and Relaunch
Led the brand refresh and relaunch for Nice Place Bar, a premier sports bar in Chaguanas, Trinidad and Tobago. Updated the visual identity and messaging to reflect a premium experience, enhancing customer appeal and market positioning in a competitive hospitality space.
Product Awareness
Developed and launched the Genisys Security Systems brand, including logo design, brand colors, and visual identity. Simultaneously established market awareness for Reolink, the security camera brand they authorized, positioning Genisys as the trusted distributor in the region.
Social Media Management
Managed and optimized social media channels for Daily Essentials, a combined supermarket and pharmacy. Created engaging content, boosted community interaction, and increased brand visibility to drive foot traffic and customer loyalty.