Modernising a Local Logistics Brand to Connect with Customers
oDeliver, a growing local logistics and delivery company, aimed to refresh its brand identity to better resonate with its target market and reflect its evolving service offerings. The rebranding sought to modernise the company’s look and feel, enhance brand recognition, and build stronger customer connections in a competitive industry.

Challenges

• Outdated brand visuals that did not fully represent the company’s dynamic and customer-focused approach.
• The need to differentiate oDeliver from other logistics providers in the local market.
• Ensuring the new brand identity aligned with the company’s values and growth ambitions.

Our Strategy
We developed a fresh visual identity, including a modernised logo, colour palette, and brand guidelines that conveyed professionalism, reliability, and innovation. The rebranding effort involved:

• Creating consistent messaging that highlighted oDeliver’s commitment to efficient and trustworthy delivery services.
• Designing marketing collateral and digital assets that reinforced the refreshed brand look.
• Supporting internal and external communications to ensure a smooth transition and strong market reception.

Results Achieved
The rebrand successfully revitalised oDeliver’s presence in the market, resulting in:

• Improved brand recall and customer trust.
• Enhanced appeal to the target audience, supporting business growth.
• Stronger market positioning against competitors through a clear, modern identity.