Driving Sales through Targeted Lead Generation
ANSA Motors, representing Ford vehicles, sought to boost sales performance for their sales representatives by generating high-quality leads through digital channels. The challenge was to attract potential buyers actively interested in Ford’s diverse vehicle lineup and convert them into actual sales, enabling the sales team to meet their targets consistently.

Challenges

• Identifying and reaching qualified prospects within a competitive automotive market.
• Ensuring leads were genuine and had a high potential to convert.
• Aligning lead generation efforts with the sales team’s capacity and follow-up processes.

Our Strategy
We implemented targeted campaigns on Meta platforms, leveraging advanced audience segmentation and compelling creative assets. Key elements included:

• Creating customised adverts highlighting Ford’s key vehicle features and promotions.
• Using retargeting strategies to engage users who showed prior interest.
• Continuous optimisation of campaigns based on real-time performance data to maximise lead quality.
• Collaborating with the sales team to ensure smooth lead handover and follow-up.

Results Achieved
The lead generation campaigns significantly contributed to ANSA Motors’ sales success, including:

• A steady pipeline of qualified leads that directly translated into vehicle sales.
• Improved conversion rates, enabling the sales representative to consistently meet and exceed monthly sales targets.
• Enhanced brand visibility and customer engagement across digital platforms.