Case Overview

oDeliver, a growing local logistics and delivery company, recognized the need to refresh its brand identity to better connect with customers and stand out in a crowded market. The rebranding project aimed to modernize the company’s look and feel, create consistent messaging, and position oDeliver as a reliable, customer-focused delivery partner.

Challenges

• Outdated Brand Visuals: The previous identity did not reflect oDeliver’s innovative and customer-centric approach.
• Competitive Pressure: Needed to clearly differentiate from other local logistics providers.
• Alignment with Growth: Ensuring the rebrand matched oDeliver’s values and future ambitions.

Our Strategy

• Visual Identity Refresh: Designed a new logo, modern color palette, and brand guidelines that conveyed reliability and innovation.
• Consistent Messaging: Crafted clear, customer-focused communication that reinforced trust and efficiency.
• Marketing Collateral: Delivered digital assets and promotional materials to strengthen brand presence across channels.
• Transition Support: Guided internal and external communications to ensure smooth adoption of the new identity.

Results Achieved

• Increased Brand Recall: Customers more easily recognized and remembered oDeliver.
• Improved Market Positioning: Clear differentiation from competitors in the local logistics space.
• Business Growth Support: Strengthened customer trust and engagement, contributing to expansion.