Case Overview

In the competitive automotive sales market, a sales rep from ANSA Motors needed a reliable way to attract qualified prospects outside of walk-ins and referrals. The challenge was creating a predictable flow of leads for test drives and financing inquiries. Our digital team implemented a Meta lead generation and retargeting funnel, which delivered a steady stream of high-intent leads at a low cost per acquisition.

Challenges

• Limited Lead Flow: Depended mainly on walk-ins and word-of-mouth referrals.
• Low Digital Conversions: Previous ads were generating clicks but not quality leads.
• Competitive Market: Other dealerships investing heavily in traditional and digital advertising.
• Sales Rep Constraint: Needed a cost-efficient campaign with trackable results.

Our Strategy

• Meta Lead Generation Ads: Created campaigns with on-platform forms to reduce drop-offs.
• Targeting Approach: Used location targeting (Trinidad), in-market auto shoppers, and lookalike audiences from existing customers.
• Creative Design: Highlighted vehicle benefits, financing options, and “Book a Test Drive” calls-to-action.
• Retargeting Funnel: Built retargeting ads for people who viewed ads or filled forms partially but didn’t submit.

Results Achieved

• Generated over 120 qualified leads in 3 months.
• Reduced cost per lead by 40% compared to industry benchmarks.
• Improved lead quality with form-based qualifying questions (budget range, purchase timeline).
• Converted leads into showroom visits and multiple closed sales for the rep.