Case Overview

Chinaz Blends, a small but ambitious local brand, wanted to elevate its product presentation to secure placements in grocery stores and retail outlets. The existing labels lacked the visual appeal and brand clarity required to compete with established brands on crowded shelves. Our packaging redesign provided Chinaz Blends with eye-catching labels that strengthened market presence and supported their growth journey.

Challenges

• Weak Visual Appeal: Old labels did not stand out on competitive retail shelves.
• Brand Communication: Packaging failed to clearly convey product benefits and brand identity.
• Retail Suitability: Needed consistent, compliant packaging adaptable to different formats.

Our Strategy

• Vibrant Visuals: Designed labels with bold colors, clean typography, and strong brand cues.
• Product Emphasis: Highlighted key ingredients and benefits in a clear, attractive format.
• Retail-Ready Design: Ensured compliance with packaging standards and adaptability across product sizes.

Results Achieved

• Retail Distribution Growth: Secured placement in multiple grocery stores and outlets.
• Stronger Shelf Presence: Eye-catching design boosted visibility and consumer interest.
• Enhanced Brand Recognition: Improved customer loyalty and positioned the brand for future growth.