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Tag: digital marketing

Traditional Marketing versus Digital Marketing

The age-old debate, Traditional versus Digital marketing. How are they different? Traditional marketing, quite simply, is marketing done through conventional channels, such as TV, radio, and newspaper; it is considered the genesis of marketing. Digital marketing on the other hand, uses digital channels, such as social media, websites, and email. Consumption: Traditional marketing delivers media

What are 5 benefits of digital marketing?

Digital marketing is a fairly new addition to the field of marketing and still one that eludes even the most seasoned of marketing professionals.